What is the best free SEO trick for Gemini 2.5?

The single most effective 'trick' is creating an 'AI Answer Target'—a concise, fact-based paragraph of 40-60 words placed directly below your main heading. This paragraph should directly answer the user's primary question, making it easy for Gemini to use as a primary source for an AI Overview.

How important is E-E-A-T for ranking in Gemini 2.5?

E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is more important than ever for Gemini 2.5. The AI prioritizes content from verifiably authoritative sources to generate reliable answers. Demonstrating E-E-A-T through author bios, cited sources, and a strong digital footprint is critical.

What type of content structure works best for Gemini?

A clear, hierarchical structure works best. Use one H1, followed by question-based H2s and H3s. Incorporate bulleted lists, numbered lists, and simple tables to present data and steps in a scannable format that AI models can easily parse and understand.

Does traditional keyword research still work for Gemini 2.5?

Yes, but it has evolved. Instead of just focusing on short-tail keywords, prioritize long-tail, conversational queries and full questions that people would ask an AI assistant. The goal is to match the natural language patterns used in generative search.

What is the most important schema for Gemini 2.5 SEO?

While several schemas are useful, the most impactful are `Article`, `FAQPage`, and `Person` or `Organization` schema. These work together to provide context about your content, answer specific questions directly, and establish the credibility of the author or publisher.